Quality Assurance

2021 — Present

In January 2021, I took over as art director of Quality Assurance magazine, which focuses on the food quality and safety industry.

My task, alongside the new editor, was to rebrand the publication’s market identity in print and online, as well as redesign the entire magazine from front to back.

Below are samples that showcase how a B2B publication — limited in staff and budget — can create interesting, effective storytelling that commands attention.

And I challenge anyone to show me a better rodent-themed homage to “A Night at the Roxbury” than in “The Mouse Pad.”